Wednesday 10 August 2011

Ever wonder why your favourite boutique brand doesn't get the coverage it deserves?

We'll be honest with you; We have many passions in our lives. Food, family, friends, shiny things, helping others and lingerie. Didn't expect that last one, right? Today's post isn't your run-of-the-mill TBT post, today we're talking about our 6th passion. I can't even begin to describe to you how much we love lingerie, to us it's one of the best treats you can get for yourself. Regardless of what anyone says you have a fab body and you should celebrate it in every way you can.

One of our favourite brands are Kiss Me Deadly, a London and Sheffield based vintage inspired retro lingerie brand designed for glamorous women. Let's face it, what woman doesn't have a bit of glamour in her?


DeVille bra, kiss me deadly also available here
Image borrowed from http://www.kissmedeadly.co.uk/
We were inspired to write today's post after reading the Kiss Me Deadly blog this morning. We had come across something quite surprising. So surprising, in fact, that we felt it warranted a little more attention:

The lovely ladies at kiss me deadly were recently contacted by a magazine because they believed that their readers would be interested in seeing kiss me deadly products. So far, so good. We've lusted after and purchased Kiss Me Deadly lingerie for years. In our opinion, it's one of the best lingerie brands out there. The fit is true to size, the materials are beautiful and not at all cheap (unlike the type of thing that you see hanging in some high street store windows), the cut is flattering and because of all of these reasons, Kiss Me Deadly items are top quality.
Beth Basque & Brief, Image borrowed from http://www.kissmedeadly.co.uk/


The thing is that the story hasn't yet finished. When Kiss Me Deadly responded to the magazine by explaining that they don't have a budget for advertising but that they'd be happy to send some goodies over for shoots and giveaways things took a strange turn. Normal people would think that it was a totally reasonable response, if the magazine wasn't interested they could have graciously refused and be on their way...only that's not what happened.

Vargas Roll on girdle, Image borrowed from http://www.kissmedeadly.co.uk/
Also available here.
So, after the magazine contacted the boutique and the boutique said no but have some free stuff. The magazine tried to scare the boutique into buying advertising so it doesn't get crushed by a competitor who is going to totally crush them because of all the super-rad advertising that they are investing in. . .only the competitor mentioned wasn't really a competitor at all, sharing only 5% of the same customer base. So then, the competitor says: no money, no deal. Oh yeah, and don't feel bad about the tremendous waste of time that happened, which was totally your fault. I am paraphrasing of course but you can check out the original magazine response here.

It's a shame that print magazines feel the need to force people into buying advertising like that, we know that times are hard - we're going through economic turmoil afterall, but there's no need to be so unprofessional about it all. Variety is the spice of life, after all. Choosing only to feature products that have paid to be in the magazine seems like you're going to end up reading the same magazine over and over again. Magazines like Cosmo, Grazia and Vogue regularly feature independent brands that they think their readers will love - and isn't featuring items that the readers will love the best way to win people over to buying your magazine?

For everyone who has fallen in love with the Kiss Me Deadly range you can find them at La Magia, Hepburn & Leigh, Fairy Gothmother & the Kiss Me Deadly shop. Click here for a list of other interent stockists in the UK, EU, US and Australia.
If you'd like to know more about Kiss Me Deadly sign up to their newsletter here.
Delacroix in blue (also available in peach)
Image borrowed from http://www.kissmedeadly.co.uk/
We Hope You've Had a Lovely Day!
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3 comments:

  1. That is shocking! how dare they! This underwear is beautiful I'd love to see more stuff like this in the mags I buy!

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  2. OMG!!!!! this lingerie is hot. I'm glad it's not in the magazines its way too good.
    Becca
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  3. How ridiculous, it's sad that all big business seems to do is bully smaller businesses. Good on them for sticking up for themselves

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