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| Image borrowed from http://www.howies.co.uk/ |
Howies are a UK based company, nestled in Cardigan Bay with an ethos long lost in most shops.
They aim to make people think about the world that we live in, to have a minimal impact on the environment and they have pledged to give 1% of their turnover or 10% of pre-tax profits -whichever is greater - to grass-root environmental and social projects that are displayed on the website. And they hope to give more as they grow.
In line with their aims, they produce high quality clothes for men, women and kids, because higher quality products will last longer and will therefore consume less valuable resources than poorer quality products. It's a logic that you can't disagree with.
They ship worldwide and are currently offering 50 items for under £50 so get over there and see what you can find, I am in love with the custard cardigan, if you get a chance take a look at their summary of the Levi saga.
Next time you feel like doing a bit of clothes shopping, pop online and go here. And if you just end up admiring the photography? Absorb some of the goodness, take it with you and try and make a change wherever you are, even if it's as simple as making someone smile.
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